The Lounge

Welcome to Deify Laser + Beauty Lounge, where state-of-the-art technology meets a new standard in personal pampering.

Tucked away in Chelsea's legendary Limelight building, Deify brings together highly trained aestheticians with the city's most discerning clientele in a sparkling white lounge where service and style reign supreme. From iPad intake forms and state-of-the-art Candela lasers to plush couches and triple-certified technicians, we've tailored each detail to bring you the ultimate in taste and comfort.

We always offer complimentary consultations, competitive pricing, and customized payment plans, as well as seasonal promotions and special deals for our loyal customers.

This is New York City, and you can choose from dozens of laser and beauty studios. But after visiting Deify, why would you want to?

About Deify (+)

Melissa opened Deify Laser + Beauty Lounge in the fall of 2012 with one simple mission: to raise the bar for laser and beauty services by combining advanced technology, the most extensively certified staff, and impeccable customer service in a space as beautiful as our clientele.

We invite you to experience Deify Laser + Beauty Lounge - and see for yourself why New York City's sexiest citizens refuse to go anywhere else.

The Space (+)

Yes, it's in a former church. And not just any church - the world-famous Limelight, which went from center of worship to the city's most notorious nightclub, stomping ground of Andy Warhol, Mick Jagger, Madonna, and other legends we'd love to party with.

Today, it's a pleasure den of a different sort, with white-on-white decor, low-slung couches, and opulent chandeliers that hearken back to the Limelight's decadent past.

Kick back in our lounge and enjoy the iPad intake forms, complimentary wifi and charging stations, and current lookbooks and refreshments. Your treatment room comes fully loaded with an adjustable bed, privacy area, and iPhone dock; state-of-the-art Candela GentlePro and Yag lasers feature digital displays and cryogenic cooling spray for the ultimate in efficiency and comfort.

  • Laser @ Deify

    Where beauty & technology converge

    Imagine waking up to smooth, clear skin every day for the rest of your life. Laser treatment has been approved by the Food and Drug Administration for safe and permanent reduction of hair growth, visible blood vessels, rosacea, adult acne, and wrinkles - and no place is more committed to results than Deify. (+)

    This is New York City, and you can choose from dozens of laser and beauty studios. But after visiting Deify, why would you want to?

    Imagine waking up to smooth, clear skin every day for the rest of your life. Laser treatment has been approved by the Food and Drug Administration for safe and permanent reduction of hair growth, visible blood vessels, rosacea, adult acne, and wrinkles - and no place is more committed to results than Deify.

    We use only industry-leading Candela laser machines, which work on all skin tones and feature a patented cryogenic cooling system. Although certification is not legally required in New York State, all Deify laser operators are New York State Licensed Estheticians, New York State Certified Cosmetic Laser Specialists, and New York State Certified Laser Safety Officers.

    During your complimentary consultation, we'll go over your skin tone, history, and goals, and customize a regimen to your needs, plus walk you through the process and answer all of your questions.

    Whether you're a laser newbie or trying us after a less-than-stellar experience elsewhere, it's easy to see why Deify clients keep coming back until they're baby-smooth.

    Close details
  • Laser Hair Removal


    The smoothest treatment for the smoothest you

    Safe and non-invasive laser hair removal uses a process called photothermolysis, which focuses laser light energy at the surface of your skin, targeting the pigmentation in your hair follicles. The beam rapidly heats the follicle, destroying hair at the root.

    Widely considered the most advanced machines of their kind, our Candela GentlePro and Yag lasers safely and effectively treat all skin tones and feature an automatic cryogen spray that calms skin and maximizes comfort.

    Laser hair removal works best on coarse, dark hair; it is unfortunately not effective on blonde, red, white, or gray strands. While many clients notice a significant reduction in hair growth after just one session, please note that it takes 6-8 treatments to achieve full and lasting results.

    Once your treatment is completed, we recommend carrying a bikini with you at all times. Your body will be ready. You should be too.

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  • Laser Skin Tightening

    An about-face for your face

    Laser skin tightening targets existing collagen in your skin with concentrated beams that cause it to contract, improving texture and elasticity. It also stimulates the production of new collagen, which softens the appearance of fine lines and wrinkles, revealing skin that's smooth, tight, and age-defined.

    Our industry-leading Candela GentleYag lasers penetrate the skin's surface without invasive cuts or bleeding.

    For best results, we recommend a series of 4-6 sessions spaced 3-6 weeks apart.

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  • Laser Vessel Removal

    Kiss the blue-spot blues good-bye

    For visible vessels, our laser removal technique delivers a concentrated pulse of light that dissolves broken capillaries completely, leaving surrounding tissue intact. Within 4-6 weeks the blood is absorbed back into the body, leaving clear, color-consistent skin that just begs you to show off your most revealing outfit.

    For best results, we recommend 2-3 treatments spaced 8 weeks apart.

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  • Laser Pigmentation Correction

    Color-correct you beautiful

    We perform laser pigmentation correction with the Alexandrite laser, which reverses discoloration caused by the sun, aging, and hormonal changes. This laser also promotes collagen production, which is essential for healthy, fresh-looking skin.

    For best results, we recommend 2-3 treatments every 4-6 weeks.

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  • Acne Reduction

    A few less bumps in the journey of life

    A most welcome gift for yourself or the teenager in your life, laser acne reduction targets a pigment created by the P.Acne enzyme, which thrives in oxygen-free environments (like follicles and skin cells clogged with excess sebum). The laser zeroes in on this pigment, known as Porphyrin, and safely destroys it, leaving clear pores and skin that looks like it's never heard of puberty.

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  • Body Contouring

    Take the shortcut to slimming down

    You're no slouch when it comes to the scenic route, but diet and exercise can only take you so far. Body contouring helps you take the final step toward a toned, slender physique through a combination of deep tissue heating, mechanical stretch, and mechanical massage. We use the Viora Trios laser, which breaks down stored energy known as triglycerides and shrinks fat cells, making them less receptive to packing on additional pounds.

    Think of it as boning up on your spin classes - but without all the sweating.

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  • Cellulite Reduction

    Because cottage cheese belongs in a bowl

    Cellulite happens when fat cells group together beneath a loosening layer of outer skin - a condition that paradoxically becomes more pronounced as bikini season approaches.

    Our Viora Reaction releases pulses of heat into these sub-dermal pockets, creating a mechanical vacuum that increases blood circulation, promotes lymphatic drainage and lipolysis, and minimizes lumps. The result is a tighter, more even skin texture - and a new desire to hit the beach.

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  • Stretch Mark Reduction

    For slimmed-down honeys and hot mamas

    Your kids are the best thing that ever happened to you. The effects of pregnancy? Not so much. Now you can get your pre-baby body back with revolutionary radio-frequency laser technology.

    We use the Viora Reaction laser, which stimulates fibroblasts to enhance collagen secretion and improve elasticity. The lifting and tightening effect is almost as awe-inspiring as the miracle of life.

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  • Beauty @ Deify

    For gods and goddesses both inside and out

    The essence of beauty services at Deify Laser + Beauty Lounge is total customization. Just as no two humans are alike, so are no two treatments at Deify. We begin with ... (+)

    For gods and goddesses both inside and out

    The essence of beauty services at Deify Laser + Beauty Lounge is total customization. Just as no two humans are alike, so are no two treatments at Deify. We begin with a consultation and work our magic from there - so that whether you go for the glow with a facial, put your best face forward with a peel, or create a jaw-dropping new hair, nail, or make-up style, you'll emerge with exactly the look you dreamed of.

    CLOSE DETAILS
  • Facials @ Deify


    Because no two faces are alike

    Facials begin with a detailed consultation and skin analysis, after which your skincare specialist can tailor the treatment to address your concerns. We personalize every aspect of the experience, from the products (a mix of founder Melissa Cavanaugh's eponymous skincare line and premium offerings from Epicuren and others), to the massage.

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  • The De.Light Facial

    A holistic treatment for a delightful you

    This deeply hydrating and exfoliating facial does for your skin what a week on a tropical island does for your soul. Our Mandarin or Grapefruit cleanser energizes your senses while washing away the layers of stress that come from city living. A Pineapple Papaya Enzyme masque removes dead skin cells and excess sebum, prepping skin for light extractions.

    After every impurity has been removed, a camphor and sulfur masque calms the skin and minimizes pores. Your skincare specialist incorporates a variety of massage techniques throughout, including pressure point massage specific to your unique skin type.

    Consider it a vacation for your face.

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  • The Epicuren Signature Hot Peel™Facial

    Hollywood treatment for the red carpet of life

    Often described as a "non-surgical facelift," the Epicuren Signature Hot Peel™ is one of the most requested facials amongst celebrities and the Hollywood elite - especially during awards season.

    This results-oriented treatment awakens and rejuvenates tired skin with a hot cinnamon peel that increases blood flow to the face and leaves skin feeling tingly and alive. Two enzyme masques help draw out impurities and maximize your skin's elasticity, resulting in a clear, healthy, and youthful glow.

    Your chances of being "discovered" will soar.

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  • The Clarisonic® Facial

    Feel the good vibrations

    The Clarisonic® Facial deep-cleans and energizes through sonic oscillation. The revolutionary cleansing brush massages your face with over 300 multi-directional movements per second, working with your skin's natural elasticity to quickly and effectively remove built-up makeup, impurities, and dead cells.

    Safe for all skin types, the patented micro-massage action clarifies and exfoliates while flexing your pores for a soft, supple complexion. It offers an unprecedented alternative to chemicals, with results that have made headlines - and will have you making waves.

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  • Peels @ Deify

    Revealing the newer, glow-ier you

    For intense rejuvenation designed to improve hyper-pigmentation, rosacea, acne, and sun damage, our chemical peels gently remove built-up dead skin cells and stimulate regeneration, giving you youthful, glowing skin that lasts and lasts.

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  • The Nourishing Antioxidant Peel

    Sensitive as a singer-songwriter, hardcore as a rockstar

    Perfect for sensitive and reactive skin, this peel uses natural fruit enzymes and vitamins A and C to rejuvenate, correct, and protect. Gentle yet effective, it stimulates cellular turnover, promotes collagen production, and stimulates protein synthesis while providing skin with essential nourishment.

    The best part? There's zero downtime - so you're ready to rock the moment you hit the sidewalk.

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  • The Bi-Peel

    It's twice as nice

    The Epicuren-exclusive Bi-Peel combines a sophisticated 32% "smart" lactic acid blend with Intel Release delivery technology to provide deep and lasting hydration.

    This system intelligently and effectively exfoliates surface epidermal layers while delivering Trehalose and Betaine Salicylate to further amplify and extend hydration. The result is a refined, supple, and glowing complexion that just may get you giggling like a schoolgirl, too.

    Who says being two-faced is a bad thing?

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  • The Blueberry Jessner Peel

    Tiny fruit. Huge results.

    A potent peel that eliminates impurities, reduces visible blemishes, corrects stubborn pigmentation, and smoothes superficial lines and wrinkles, the Blueberry Jessner mixes salicylic and lactic acids with calming blueberry antioxidants.

    The treatment cuts through oil and unclogs pores to help purge blackheads, reduce discoloration, and tighten mature skin. No extractions are performed during this peel, since the treatment itself provides the same powerful result.

    It's proof that blueberries belong in more than just your yogurt.

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  • The Diamond Peel Microdermabrasion

    You allow nothing but diamonds to grace your ring finger - why settle for anything less when it comes to your face?

    Our Diamond Peel Microdermabrasion system, the Viora Pristine, uses genuine, laser-cut diamond tips to thoroughly clear away dead skin cells, gently erasing the effects of oil, acne, and aging. From enlarged pores and blemishes to stretch marks, crow's feet, fine lines, and wrinkles, diamond peel microdermabrasion is a safe and effective way to get that youthful, glowing look you love... a complexion as rare and beautiful as a diamond in the rough.

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  • Hair + Extensions

    Go ahead: toss it back (yes, we mean your hair)

    Always wanted to try a big-bodied blowout, beachy waves, a sophisticated up-do, or even extensions? Come give our chair a spin - but don't let the inevitable compliments go to your head.

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  • Hair Extensions

    Go long or go home

    So far, your dream of Rapunzel-style locks has been a fairytale. For style that goes the extra mile, our all-natural, human hair extensions give you the long-haired look you love for up to four months.

    We use only real, human hair imported directly to us from Brazil. It's applied using her signature hot fusion technique, which involves an invisible keratin adhesive made from the same protein compounds that occur naturally in your hair.

    Our extension guru brings over twenty years' experience and certifications from Wella, Alfaparf Milano, L'Oreal, and Great Lengths, allowing her to expertly match your hair color and texture and create your long-length masterpiece in under two hours.

    She's the only stylist Deify owner Melissa trusts with her own lock...but, shhh, you didn't hear that here.

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  • Blowouts and Hairstyling

    Coiffed to kill

    For job interviews, nights on the town, or merely a pointed jab at exes, Deify Laser + Beauty Lounge can take your tresses to the next level.

    Try us on for styles ranging from formal and professional to loose and luscious. We offer shampoos and conditioning, blowouts, color, and styling - all performed in our sleek and stylish Chelsea lounge.

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  • Nails + Makeup

    Highbrow styling for low-maintenance types

    Tired of doing your makeup every morning and covering up those chips in your nails? Our semi-permanent make-up and gel manicures mean you can spend more time writing that novel, negotiating world peace, or just being your own fabulous self.

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  • Natural Nail Care

    Magic at your fingertips

    When you want a manicure that's more than a paint job, Deify Laser + Beauty Lounge provides complete care for your hands, nails, and cuticles. Every service begins with a personalized consultation to create your unique-for-you-service and look.

    Our natural LCN polishes are formaldehyde-, DBP-, toluene-, and cetyl alcohol-free, giving you lasting color and shine that's as safe as it is stunning.

    We'll help you select the perfect color, or choose from au courant flourishes including magnetic, Shellac, or soak-off LCN ultraviolet gel - the only UV gel polish on the market with no odor or solvents.

    When it comes to manicures, Deify nails it.

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  • Semi-Permanent Makeup

    Wake up and skip the makeup

    Physician-approved semi-permanent makeup uses organic, hypoallergenic iron oxide with no fragrances, emollients, or additives, making it safe for even the most sensitive skin types. Our brow-chitech Christine Oh is a master in her field with over 25 years experience. After your complimentary consultation, Christine will mix your custom color and apply it directly to the dermal layer of skin, where it lasts for up to one year.

    Choose from eye- or lip-liner, full lip-color, or eyebrow restoration using her groundbreaking feathering technique, which mimics the natural growth of eyebrows for a look that's infinitely more authentic than penciling.

    So you can go ahead and kiss bulging cosmetics bags and bleary-eyed mornings at the bathroom mirror goodbye.

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MEET THE TEAM

There is no "I" in "team" - and a team is what you get when you visit Deify. Meet them all.

  • Lisa Westpoint

    When you're half-naked, wearing tinted glasses, and waiting for a stranger to point lasers at your nether regions, you'll want Lisa Westpoint to be that woman. She is a highly skilled laser specialist with triple New York State laser certifications and training from Atelier Esthetique and Safelase Institute. Before joining the Deify team she spent four years at another prestigious laser center, treating tony uptown New Yorkers. She began her career as a MAC certified makeup artist, and will happily give you color and product tips while you're on the table.
  • Magda Santos

    Our resident hair extension guru, Magda Santo hails from Brazil, and will only use Brazilian human hair on your head. She brings over twenty years' experience to Deify: meaning she's worked with hair from virtually every ethnic background and can have you in and out in under three hours. Her signature hot fusion methodology uses keratin adhesive to insure the most polished, natural-looking results, and she's been certified by Wella, Alfaparf Milano, L'Oreal, and Great Lengths.
    Trust your locks to no-one else.
  • Christine Oh

    Christine Oh's skill with semi-permanent makeup makes us believe in miracles. In addition to using all-natural iron oxides to ensure that you never have to curse out your liquid eyeliner again, she is also the Director of Training at the International Institute of Permanent Makeup, an instructor at Tinny Beauty School and Exclusif Beaute, and partner to plastic and reconstructive surgeon Edmund Kwan.
    Once you've placed your eyebrows in Christine's oh-so-capable hands, you'll see why so many have joined the Cult of the Feathering Technique.
  • Hannah Sabas

    If Deify is a hidden gem, Hannah's that brilliant facet that catches the sunshine just right. A highly skilled aesthetician with triple New York State laser certifications and a degree from Atelier Esthetique, Hannah has worked at prestigious med-spas throughout New York City. After obtaining on-the-job expertise in facials and skincare, she discovered that her passion lay in laser hair removal, pigmentation correction, and skin tightening.
    More than anything, Hannah lives to help her clients realize their own beauty. Wait'll you see what she can do with yours.

Melissa Cavanaugh

A highly sought-after entrepreneur and aesthetician, Deify owner Melissa Cavanaugh is renowned not only for awe-inspiring businesses such as Pulse Laser and Skincare Center, but also for developing signature skincare and laser regimens for her elite clientele.

Not content with simply being awesome, Melissa ventured off on her own to realize her lifelong dream in creating Deify, a laser + beauty experience that transcends even her own wildest expectations.

Melissa's business savvy, passion for beauty, and devotion to client satisfaction have vaulted her to the top of her field, where she continues to innovate every day. When not running a business, helping her clients get gorgeous, and obsessively tracking down every emerging beauty and skincare trend known to woman, Melissa is a devoted mother to two very energetic boys. She also occasionally finds time to sleep.

Testimonials

We've received rave reviews from the moment we opened our doors. See why we're consistently given five-star ratings from some of the choosiest people on the planet. If you don't believe us, scroll down the page and/or view ourYELP Reviews.

  • Deify is a gem. This place is impeccable. I do not think they have left any stone unturned! As a healthcare professional, I would recommend Deify over 100% of the establishments I have seen over the years. All staff that I encountered were professional, courteous and knowledgeable. They have thought outside the box and it shows. I wish them luck.
    -Elizabeth R. via Yelp

  • I found Deify on Groupon and couldn't be more pleased. The Candela laser they use is amazing; nothing like I've felt before. In fact, it didn't feel like I was having a treatment done at all. No pain! If you are considering laser hair removal, you must come here.
    -Leah H. via Yelp

  • Excellent service, appointments are on time and very efficient. Jasmine is fantastic! I'm getting underarm laser hair removal, and have had three sessions so far. Results are great!
    -Anonymous via DemandForce

  • The staff is so friendly, polite, helpful, and professional! Lisa has been my go-to woman since I began my laser treatments. I have dark skin which usually doesn't work well with lasers, but Deify's are the top of the line and I have noticed already the difference. I have a high pain threshold but they offered me a stress ball for comfort and a glass of water, even though I didn't need it, it was really comforting to know that they offered it. In no way did i feel awkward at all during my session, which you would think would happen.

    Thanks so much Deify! You guys truly are worth it and I will continue to be a patron!
    -Amelia M. via Yelp

  • So I am a beauty junky so I was wary of trying a new spa. But man did I luck out. I went for a customized facial with Amy and it was up there with one of the top 3 I've had...and I've been having facials religiously since I was 17 (for almost 20 years).

    The lounge itself is beautiful and located in what used to be the VIP rooms of the Limelight nightclub, where I used to go in the early 90s. Chic, modern and immaculate, this is the kind of place I could see having a bridal shower or a girls day out at.

    The facial itself was amazing. The bed is heated and so comfortable with plush blankets. The rooms smells like lavender and the steam used smells like eucalyptus so it's perfect to clear out your sinus. After a thorough Q & A to find out my concerns and my beauty habits, Amy went about cleaning and prepping my skin for extractions with this fruity smelling mask. Her extractions were thorough yet almost painless. When she was done she applied this tightening antioxidant mask and proceeded to give me an amazing neck, shoulder and arm massage (no extra cost).

    I can't wait for my next appointment and I highly recommend Deify and Amy.
    -Sara G. via Yelp

  • Deify Laser is clean and I got great results so far (after just 3 sections). The workers are friendly too.
    -Rema Y. via DemandForce

  • I can't stress this enough. This is the place. Lisa is the girl. She is like your mom, but even better.

    I started with a Groupon, but they are incredibly nice about giving you additional discounts to get more done. Incentivizing customer loyalty? I'm sold.

    It was almost painless and a beautiful facility. I will pay full price here before I'll go anywhere else - it was that good.

    No results yet, but I have a good feeling about it. :)

    I should add that I was just a complete skeptic, and I'm paranoid about burns, and I was amazed I even gave this a shot in the first place. But they talked me through all the fears, did a test run, took a COMPLETE medical history and explained why each part of that history mattered or didn't matter. Fabulous. Better than a lot of doctors, in my experience.
    -Kate N. via Yelp

  • Had a great experience. The technician drew areas with a white pen, which apparently is not something all places do. Means that they actually take care in the process step by step. Also as a tip - this allows the technician to identify already treated / no-hair-growth areas so they don't encourage growth if unnecessary.

    The results have been good so far with one session. I used to shave once a day but now only do so once a week.

    The candela machines are the best machines out there (shoots out cold air). Apparently the machines that use gel aren't as effective. I look forward to the next sessions and will possibly buy more.
    -HC via Yelp

Deify Laser + Beauty Lounge
in the Limelight

212.929.7857

656 Avenue of the Americas
New York, NY 10001

Mon-Fri. 10 a.m.-8 p.m.
Sat. 10 a.m.-5 p.m.
Sun. 11 a.m.-5 p.m.




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